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新三板体育板块公司冰火两重天

来源: 南方日报网络版     时间: 2019年09月16日 19:04:48
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(%?X)(⑿刍)(ビ楸)(硎)(荆)(嗵酒)(谏)(舷)(叨)(嗫)(钭)(匝)(杏)(蜗)(泛)(痛)(?碛)(蜗)(罚)(嘞罅)(Ψ⒄谷)(阏拢)(噻岣)(哂)(没)(Щ钤)(径)(龋)(嘧哟)(笫)(谐)(⊥乒)(懔)(Χ龋)(嘌嗫)(钣)(蜗)(妨)(魉)(帷谐)(”硐)(纸)(虾)(茫)(囗滴)(窨)(焖)(僭)(龀)(ぁⅫbr />网)(映)(文)(化)(主)(要)(从)(事)(电)(竞)(赛)(事)(直)(播)(和)(运)(营)(平)(台)(运)(营)(,业)(绩)(增)(长)(迅)(速)(,但)(整)(体)(规)(模)(不)(大)(。2016年)(,公)(司)(实)(现)(营)(业)(收)(入)(和)(净)(利)(分)(别)(为)(8664万)(元)(和)(净)(利)(623万)(元)(,净)(利)(润)(同)(比)(增)(长)(234.95%。公)(司)(运)(营)(的)(电)(竞)(赛)(事)(品)(牌)(包)(括)(英)(雄)(联)(盟)(LSPL联)(赛)(、WCS世)(界)(锦)(标)(赛)((中)(国)(站)()、风)(暴)(英)(雄)(黄)(金)(联)(赛)(、王)(者)(荣)(耀)(冠)(军)(杯)(、炉)(石)(超)(级)(联)(赛)(、英)(雄)(联)(盟)(城)(市)(英)(雄)(争)(霸)(赛)(等)(。
受)(消)(费)(水)(平)(和)(全)(民)(健)(身)(意)(识)(的)(提)(高)(,新)(三)(板)(健)(身)(培)(训)(板)(块)(2016年)(整)(体)(营)(业)(收)(入)(和)(净)(利)(润)(均)(实)(现)(较)(快)(增)(长)(。其)(中)(,亚)(特)(体)(育)(实)(现)(净)(利)(润)(1470万)(元)(,同)(比)(增)(长)(185%。
体)(育)(用)(品)(行)(业)(在)(体)(育)(产)(业)(中)(体)(量)(最)(大)(,发)(展)(最)(为)(成)(熟)(。目)(前)(国)(内)(体)(育)(用)(品)(行)(业)(中)(仍)(以)(传)(统)(制)(造)(业)(为)(主)(,与)(其)(他)(的)(体)(育)(综)(合)(服)(务)(业)(等)(细)(分)(领)(域)(相)(比)(增)(长)(更)(为)(缓)(慢)(。该)(板)(块)(公)(司)(业)(绩)(保)(持)(低)(速)(增)(长)(。2016年)(营)(业)(收)(入)(增)(长)(居)(前)(的)(是)(卡)(宾)(滑)(雪)(。公)(司)(实)(现)(营)(业)(收)(入)(1.49亿)(元)(,同)(比)(增)(长)(131%;净)(利)(润)(增)(速)(居)(前)(的)(是)(大)(统)(体)(育)(,2016年)(实)(现)(净)(利)(润)(357万)(元)(,同)(比)(增)(长)(280%。
%?W?(鈅逵)(?鞑)(摹)(⑻逵)(?」萁)(ㄉ琛)(⑻逵)(?糜)(巍)(⑷阏掠)(??茸)(有)(幸)(?016年)(表)(现)(较)(为)(疲)(弱)(,净)(利)(润)(同)(比)(普)(遍)(出)(现)(下)(滑)(。
中)(信)(证)(券)(的)(测)(算)(显)(示)(,根)(据)(已)(披)(露)(的)(2016年)(年)(报)(数)(据)(,在)(创)(新)(层)(的)(7家)(体)(育)(公)(司)(中)(,仅)(体)(育)(之)(窗)(与)(凯)(路)(仕)(继)(续)(满)(足)(创)(新)(层)(标)(准)(。此)(外)(,新)(增)(9家)(体)(育)(公)(司)(满)(足)(创)(新)(层)(的)(筛)(选)(标)(准)(。其)(中)(,电)(子)(竞)(技)(领)(域)(3家)(,运)(动)(装)(备)(或)(器)(材)(领)(域)(2家)(,赛)(事)(运)(营)(1家)(,健)(身)(培)(训)(1家)(,场)(地)(建)(设)(1家)(,场)(地)(运)(营)(和)(服)(务)(1家)(。
体)(育)(IP步)(履)(沉)(重)(
%?X)(诓)(簧)(俟)(鄨居)(?匆)(导)(ü盏)(愕)(耐)(噱保)(嚅绂铺)(逵)(烜)(P变)(现)(的)(上)(游)(领)(域)(公)(司)(却)(步)(履)(沉)(重)(。这)(类)(公)(司)(被)(认)(为)(是)(更)(能)(反)(映)(体)(育)(生)(态)(发)(展)(的)(指)(向)(标)(,其)(业)(绩)(普)(遍)(惨)(淡)(反)(映)(出)(体)(育)(行)(业)(C端)(消)(费)(仍)(然)(疲)(弱)(,近)(年)(来)(暴)(涨)(的)(IP价)(格)(进)(一)(步)(挤)(压)(了)(相)(关)(公)(司)(的)(盈)(利)(空)(间)(。
通)(常)(而)(言)(,体)(育)(IP变)(现)(主)(要)(包)(括)(票)(务)(及)(报)(名)(费)(、体)(育)(赞)(助)(、体)(育)(媒)(体)(版)(权)(及)(IP衍)(生)(品)(方)(面)(的)(收)(入)(。
2014年)(以)(来)(,在)(政)(策)(利)(好)(的)(推)(动)(下)(,资)(本)(玩)(家)(纷)(纷)(涌)(入)(,主)(要)(包)(括)(万)(达)(体)(育)(、莱)(茵)(体)(育)(、佳)(兆)(业)(集)(团)(、阿)(里)(体)(育)(、乐)(视)(体)(育)(等)(互)(联)(网)(企)(业)(及)(地)(产)(类)(企)(业)(,体)(育)(IP价)(格)(水)(涨)(船)(高)(。其)(中)(,腾)(讯)(以)(5亿)(美)(元)(签)(下)(NBA5年)(网)(络)(独)(家)(直)(播)(权)(;乐)(视)(4亿)(美)(元)(承)(包)(三)(年)(香)(港)(英)(超)(版)(权)(;PPTV以)(2.5亿)(欧)(元)(拿)(下)(西)(甲)(5年)(中)(国)(市)(场)(的)(版)(权)(;体)(奥)(动)(力)(以)(80亿)(元)(人)(民)(币)(拿)(下)(5年)(中)(超)(版)(权)(。
从)(目)(前)(的)(运)(营)(情)(况)(看)(,这)(些)(天)(价)(版)(权)(回)(报)(不)(佳)(。这)(从)(融)(创)(2016年)(业)(绩)(发)(布)(会)(上)(可)(窥)(见)(一)(斑)(。孙)(宏)(斌)(在)(此)(次)(会)(上)(称)(,乐)(视)(体)(育)(2016年)(花)(费)(13.5亿)(元)(,购)(买)(了)(中)(超)(一)(年)(的)(新)(媒)(体)(独)(家)(版)(权)(,仅)(收)(回)(5000万)(元)(。如)(果)(大)(型)(企)(业)(还)(能)(够)(承)(受)(“烧)(钱)(”模)(式)(,而)(资)(金)(实)(力)(有)(限)(的)(新)(三)(板)(公)(司)(则)(面)(临)(巨)(大)(的)(盈)(利)(压)(力)(。
相)(较)(于)(影)(视)(和)(文)(学)(IP,体)(育)(IP有)(自)(己)(的)(特)(点)(和)(发)(展)(规)(律)(。一)(位)(篮)(球)(行)(业)(人)(士)(对)(中)(国)(证)(券)(报)(记)(者)(表)(示)(,知)(名)(体)(育)(IP背)(后)(有)(着)(强)(大)(的)(行)(业)(协)(会)(背)(书)(,具)(有)(一)(定)(的)(垄)(断)(性)(。
%?W?(?纾)(囫荒)(苡)(幸)(桓)(鍪)(澜)(绫)(酇阏隆)(V?銀逵)(烜)(P具)(备)(稀)(缺)(性)(的)(同)(时)(,并)(对)(同)(类)(IP产)(生)(“挤)(出)(效)(应)(”。“例)(如)(,NBA能)(够)(吸)(引)(全)(球)(的)(球)(迷)(观)(看)(。从)(商)(业)(价)(值)(来)(看)(,CBA与)(NBA不)(在)(一)(个)(数)(量)(级)(。体)(育)(本)(质)(上)(还)(是)(一)(门)(古)(老)(的)(生)(意)(,体)(育)(IP需)(要)(慢)(慢)(培)(养)(。NBA发)(展)(了)(60多)(年)(才)(有)(今)(天)(的)(地)(位)(。体)(育)(不)(属)(于)(在)(资)(本)(滋)(养)(下)(能)(野)(蛮)(生)(长)(的)(产)(业)(。”
目)(前)(涉)(及)(体)(育)(IP运)(营)(和)(营)(销)(的)(新)(三)(板)(公)(司)(主)(要)(包)(括)(恒)(大)(淘)(宝)(、体)(育)(之)(窗)(、欧)(迅)(体)(育)(、梅)(陇)(体)(育)(及)(新)(赛)(点)(等)(。其)(中)(,恒)(大)(淘)(宝)(俱)(乐)(部)(主)(要)(收)(入)(来)(源)(于)(赞)(助)(、票)(务)(及)(衍)(生)(品)(收)(入)(,体)(育)(之)(窗)(主)(要)(参)(与)(承)(销)(中)(超)(俱)(乐)(部)(票)(务)(,欧)(迅)(体)(育)(、梅)(陇)(体)(育)(及)(新)(赛)(点)(等)(公)(司)(不)(同)(程)(度)(购)(买)(了)(一)(些)(体)(育)(赛)(事)(运)(营)(权)(,进)(行)(赛)(事)(IP变)(现)(开)(发)(。
%?X)(谛)(氯)(?逄)(逵)(?鄨局)(校)(噻逵)(?釈耙)(导)(ň邮)(祝)(?016年)(实)(现)(营)(业)(收)(入)(8.42亿)(元)(,同)(比)(增)(长)(65.73%;实)(现)(归)(属)(于)(挂)(牌)(公)(司)(股)(东)(的)(净)(利)(润)(1.29亿)(元)(,同)(比)(增)(长)(24.48%。分)(析)(其)(财)(务)(报)(告)(发)(现)(,2016年)(公)(司)(投)(资)(收)(益)(达)(4511.8万)(元)(,2015年)(这)(一)(数)(据)(仅)(为)(11.4万)(元)(,投)(资)(收)(益)(构)(成)(公)(司)(2016年)(业)(绩)(增)(长)(的)(主)(要)(贡)(献)(。
新)(赛)(点)(、欧)(迅)(体)(育)(及)(梅)(陇)(体)(育)(等)(公)(司)(主)(要)(收)(入)(依)(赖)(赛)(事)(运)(营)(,业)(绩)(更)(为)(疲)(弱)(。2016年)(,新)(赛)(点)(实)(现)(营)(收)(1.82亿)(元)(,同)(比)(增)(长)(58.75%;净)(利)(润)(为)(-5031.41万)(元)(,比)(上)(年)(的)(-2878.64万)(元)(同)(比)(减)(少)(74.78%。欧)(迅)(体)(育)(则)(延)(期)(发)(布)(年)(报)(。梅)(陇)(体)(育)(定)(位)(小)(众)(赛)(事)(,收)(入)(仅)(为)(1299万)(元)(,亏)(损)(却)(达)(到)(1104万)(元)(。
“目)(前)(赛)(事)(运)(营)(权)(主)(要)(来)(自)(协)(会)(及)(相)(关)(部)(分)(,运)(营)(权)(的)(释)(放)(更)(多)(通)(过)(招)(标)(形)(式)(。以)(大)(热)(的)(马)(拉)(松)(为)(例)(,一)(线)(城)(市)(马)(拉)(松)(成)(本)(普)(遍)(达)(到)(1000万)(-3000万)(元)(,而)(赞)(助)(商)(价)(格)(没)(有)(太)(大)(的)(增)(长)(。对)(于)(体)(量)(较)(小)(的)(新)(三)(板)(公)(司)(而)(言)(,IP运)(营)(权)(资)(产)(加)(重)(了)(企)(业)(运)(营)(负)(担)(。
而)(IP价)(格)(飞)(涨)(,这)(几)(年)(普)(遍)(上)(涨)(10-20倍)(,中)(小)(型)(公)(司)(面)(临)(边)(缘)(化)(的)(风)(险)(。同)(时)(,C端)(消)(费)(能)(力)(不)(强)(,中)(超)(二)(线)(俱)(乐)(部)(一)(年)(门)(票)(收)(入)(在)(1000万)(-2000万)(元)(左)(右)(,部)(分)(中)(甲)(俱)(乐)(部)(一)(年)(门)(票)(收)(入)(仅)(为)(几)(十)(万)(元)(。”一)(位)(新)(三)(板)(体)(育)(公)(司)(董)(事)(长)(对)(中)(国)(证)(券)(报)(记)(者)(表)(示)(。
“我)(们)(在)(谈)(赛)(事)(项)(目)(时)(,更)(希)(望)(通)(过)(专)(业)(方)(案)(与)(地)(方)(政)(府)(共)(同)(投)(资)(和)(运)(营)(,不)(过)(多)(参)(与)(单)(纯)(竞)(标)(。”上)(述)(董)(事)(长)(表)(示)(,很)(多)(赛)(事)(IP已)(成)(为)(重)(资)(产)(,希)(望)(能)(够)(推)(动)(政)(府)(以)(PPP的)(思)(路)(共)(同)(运)(营)(,共)(同)(承)(担)(IP的)(孵)(化)(成)(本)(。
资)(源)(整)(合)(加)(快)(
%?W?(瓯)(ū澈)(蟮)(拇)(笙)(罚)(囵凵)(涑)(鲂)(氯)(?逄)(逵)(?鄨静)(煌)(嘈木)(缜)(椤)(2簧)(傩)(氯)(?逄)(逵)(?鄨炯)(涌)(觳)(?盗)(吹)(暮)(嵯)(蛘)(鉭稀)(Ⅻbr />此)(前)(,体)(育)(之)(窗)(和)(子)(公)(司)(亮)(智)(控)(股)(分)(别)(与)(联)(众)(国)(际)(相)(关)(股)(东)(签)(署)(协)(议)(,约)(定)(购)(买)(联)(众)(国)(际)(2.26亿)(股)(股)(权)(,占)(比)(28.76%,价)(款)(总)(计)(约)(13.8亿)(港)(元)(。联)(众)(是)(中)(国)(在)(线)(棋)(牌)(运)(营)(平)(台)(第)(一)(品)(牌)(,拥)(有)(多)(项)(棋)(牌)(游)(戏)(版)(权)(。
同)(时)(,港)(股)(公)(司)(北)(京)(体)(育)(文)(化)(拟)(通)(过)(旗)(下)(公)(司)(中)(互)(体)(育)(文)(化)(发)(展)((北)(京)()有)(限)(公)(司)(认)(购)(约)(顿)(气)(膜)(3500万)(股)(,认)(购)(价)(格)(为)(每)(股)(4元)(,收)(购)(价)(1.4亿)(元)(。交)(易)(完)(成)(后)(,收)(购)(方)(将)(持)(有)(约)(顿)(气)(膜)(51.66%股)(份)(,成)(为)(其)(第)(一)(大)(股)(东)(。约)(顿)(气)(膜)(主)(要)(从)(事)(气)(膜)(建)(筑)(系)(统)(的)(总)(体)(设)(计)(、销)(售)(、安)(装)(和)(售)(后)(服)(务)(,提)(供)(气)(膜)(建)(筑)(系)(统)(整)(体)(解)(决)(方)(案)(。公)(司)(于)(2014年)(12月)(挂)(牌)(新)(三)(板)(,采)(用)(做)(市)(转)(让)(方)(式)(。北)(京)(体)(育)(文)(化)(公)(告)(称)(,通)(过)(此)(次)(收)(购)(,进)(军)(体)(育)(相)(关)(产)(业)(以)(探)(索)(商)(机)(。约)(顿)(气)(膜)(的)(抉)(择)(或)(将)(引)(起)(同)(业)(的)(骚)(动)(。对)(于)(不)(少)(体)(育)(公)(司)(而)(言)(,加)(入)(豪)(门)(或)(是)(一)(项)(明)(智)(的)(选)(择)(。
%?X)(晃)(恍)(氯)(?宕)(葱)(虏)(闾)(逵)(?鄨径)(?馗)(嫠)(咧)(泄)(?と徭缜钦)(撸)(?016年)(以)(来)(,上)(门)(谈)(收)(购)(的)(公)(司)(不)(断)(增)(多)(,既)(有)(主)(板)(上)(市)(公)(司)(,也)(有)(非)(上)(市)(的)(集)(团)(化)(企)(业)(。“公)(司)(不)(太)(愿)(意)(在)(这)(个)(时)(点)(被)(收)(购)(,特)(别)(是)(对)(价)(方)(面)(很)(难)(取)(得)(一)(致)(。”该)(董)(秘)(坦)(言)(,公)(司)(大)(股)(东)(期)(望)(短)(期)(内)(依)(靠)(自)(身)(发)(展)(,但)(适)(当)(时)(机)(“抱)(大)(腿)(”,成)(为)(公)(司)(上)(下)(一)(致)(的)(目)(标)(。
但)(这)(个)(过)(程)(难)(免)(纠)(结)(。“培)(育)(和)(孵)(化)(体)(育)(IP需)(要)(一)(个)(长)(期)(过)(程)(,需)(要)(长)(期)(投)(入)(。然)(而)(,财)(务)(投)(资)(人)(多)(不)(愿)(意)(长)(周)(期)(投)(资)(,产)(业)(投)(资)(人)(的)(投)(入)(往)(往)(谋)(求)(控)(股)(权)(。”一)(位)(主)(营)(地)(产)(的)(集)(团)(化)(企)(业)(战)(略)(负)(责)(人)(告)(诉)(中)(国)(证)(券)(报)(记)(者)(,公)(司)(正)(在)(布)(局)(体)(育)(业)(务)(,期)(望)(控)(股)(具)(有)(潜)(力)(的)(体)(育)(公)(司)(,但)(不)(少)(公)(司)(大)(股)(东)(不)(愿)(意)(过)(多)(稀)(释)(股)(份)(。
相)(比)(股)(权)(合)(作)(,业)(务)(层)(面)(的)(合)(作)(似)(乎)(更)(为)(紧)(迫)(,也)(更)(容)(易)(获)(得)(双)(方)(的)(认)(可)(。
2017年)(5月)(,体)(育)(总)(局)(全)(面)(深)(化)(改)(革)(领)(导)(小)(组)(成)(立)(,将)(围)(绕)(体)(育)(改)(革)(发)(展)(中)(的)(突)(出)(问)(题)(,渐)(次)(、深)(入)(推)(进)(改)(革)(,带)(动)(各)(项)(体)(育)(工)(作)(的)(开)(展)(。
“然)(而)(,体)(育)(赛)(事)(资)(源)(主)(要)(集)(中)(在)(地)(方)(政)(府)(及)(各)(项)(目)(协)(会)(手)(中)(。而)(且)(,体)(育)(活)(动)(执)(行)(时)(需)(要)(地)(方)(政)(府)(等)(多)(方)(介)(入)(,体)(育)(产)(业)(发)(展)(需)(要)(自)(上)(而)(下)(的)(全)(盘)(统)(筹)(。”一)(位)(接)(近)(体)(育)(总)(局)(人)(士)(向)(中)(国)(证)(券)(报)(记)(者)(表)(示)(。
从)(目)(前)(情)(况)(看)(,足)(球)(、篮)(球)(等)(体)(育)(协)(会)(市)(场)(化)(改)(革)(节)(奏)(较)(慢)(,而)(大)(众)(休)(闲)(的)(体)(育)(产)(业)(得)(到)(了)(更)(多)(政)(策)(支)(持)(,成)(为)(一)(些)(体)(育)(公)(司)(业)(务)(突)(破)(的)(重)(点)(。
“体)(育)(+地)(产)(”领)(域)(,这)(类)(项)(目)(体)(量)(巨)(大)(,目)(前)(主)(要)(以)(地)(产)(公)(司)(、上)(市)(公)(司)(领)(衔)(为)(主)(。其)(中)(,鸿)(坤)(地)(产)(通)(过)(冠)(名)(“昆)(仑)(决)(”搏)(击)(赛)(事)(,建)(设)(主)(题)(体)(育)(公)(园)(等)(方)(式)(,打)(造)(“体)(育)(+地)(产)(”的)(新)(模)(式)(。主)(营)(击)(剑)(培)(训)(的)(万)(国)(体)(育)(在)(上)(海)(万)(国)(体)(育)(中)(心)(开)(业)(,中)(心)(场)(馆)(以)(V3赛)(事)((击)(剑)(、游)(泳)(、自)(行)(车)()为)(运)(营)(核)(心)(,同)(时)(配)(套)(商)(业)(。万)(国)(体)(育)(具)(备)(这)(一)(场)(馆)(的)(运)(营)(权)(及)(招)(商)(权)(。
体)(育)(小)(镇)(则)(成)(为)(不)(少)(公)(司)(重)(点)(开)(拓)(的)(领)(域)(。体)(育)(之)(窗)(等)(多)(家)(新)(三)(板)(公)(司)(已)(参)(与)(其)(中)(。从)(目)(前)(情)(况)(看)(,地)(方)(政)(府)(对)(体)(育)(小)(镇)(的)(建)(设)(多)(给)(予)(支)(持)(。
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